To operate as a web based bowls coaching and information provider
To help promote and develop bowls, mainly in the UK, and encourage participation in bowls including opportunities for junior bowlers
To highlight opportunities for bowlers to help improve their bowling and to encourage participation in competitions that will assist with their bowling development
To highlight to bowlers the options open to them to earn a part or the whole of their future livelihood from the game of bowls
To sponsor and promote selected bowls competitions especially those that encourage entries from younger bowlers